In what may be its most significant product rollout, DivX Networks is announcing today the launch of the DivX 6 video encoding format, the company's latest rendition of MPEG-4. Coupled with this new encoding is the simultaneous launch of the DivX Media Format (DMF), a wrapper around DivX 6 videos that enables consumers to create sophisticated menu pages and chapter titles, similar to what today's DVDs provide.DivX has found its way into DVD players, as a secondary decoding format embedded in hardware. To convince hardware manufacturers to embrace DivX 6, the company has to win over the consumer video market with its key points of appeal: easier editing and sharing of more portable video files with better, richer performance and more interactive features.
"It's a matter of creating a much richer experience for people who are very conscious of the ratio between size and quality," said Tanguy LeBorgne, Director of Product Marketing for Pinnacle Systems, whose long-running Studio and Studio Plus series of consumer video editing tools will be among the first to directly support DivX 6 in forthcoming updates.
